In the world of #Podcasts We ❤️ , YouTube is the elephant in the room Earlier this week, Amazon announced it would be restructuring its Wondery podcast business as the landscape increasingly shifts toward host-centric, video-integrated shows. The decision comes as the podcast industry reinvents itself and signals that Amazon’s $300 million bet on the medium is getting more focused. An April survey revealed that 39% of all weekly podcast consumers use YouTube as their primary platform, more than double the share from late 2019. In February, the company estimated that more than a billion people a month are watching podcasts on the platform. That’s right: watching. Podcast listeners across generations consume the medium differently — nearly three-quarters of respondents said they watch podcasts more often than listening to them. YouTube’s domination echoes its success in ##📺 MOViE & TV SHOW♥️ , where it’s routinely beating out Disney, Netflix, Paramount, and NBCUniversal. Host-centric podcasts have been topping the leaderboard consistently, with some names you can guess grabbing six of the top 10 spots. The days of the biggest podcasts being true crime shows and serialized investigations are long gone. Now, podcasts are things you can watch, listen, or multitask to — a bit like the late-night talk show format that is, ironically, struggling so much on linear TV. https://sherwood.news/bus..